Relevance = right message, right time, right place.
To be relevant, marketers must think outside-in - from the perspective of the customers. Relevance requires:
- Timely reaction or response to customer behaviors and events
- Cross-channel integration
- A holistic approach - different metrics than the campaign-centric approach, such as tracking engagement over time or revenue per customer, not campaign
Most companies aren't capable of delivering truly relevant marketing, or creating market-ready infrastructures. CMO's biggest complaints are that they don't have sufficient
- Time
- Data
- Expertise
A partnership with Synapsis offers expertise with existing technology. This ahead-of-the-pack, data-driven platform allows you control over your own data and provides customer profiling and analytical metrics than can be translated into "real-time" relevant media strategies and marketing campaigns.
Synapsis' closed-loop marketing process is likely to generate 50% more Return on Marketing Investment (ROMI) and provides a pay-as-you-go framework that eliminates up-front investment costs, reduces the need for IT involvement, and shortens time to market.
If you would like to learn more, Email Synapsis