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Relevance = right message, right time, right place.

To be relevant, marketers must think outside-in - from the perspective of the customers. Relevance requires:

  • Timely reaction or response to customer behaviors and events
  • Cross-channel integration
  • A holistic approach - different metrics than the campaign-centric approach, such as tracking engagement over time or revenue per customer, not campaign

Most companies aren't capable of delivering truly relevant marketing, or creating market-ready infrastructures. CMO's biggest complaints are that they don't have sufficient

  • Time
  • Data
  • Expertise

A partnership with Synapsis offers expertise with existing technology. This ahead-of-the-pack, data-driven platform allows you control over your own data and provides customer profiling and analytical metrics than can be translated into "real-time" relevant media strategies and marketing campaigns.

Synapsis' closed-loop marketing process is likely to generate 50% more Return on Marketing Investment (ROMI) and provides a pay-as-you-go framework that eliminates up-front investment costs, reduces the need for IT involvement, and shortens time to market.

If you would like to learn more, Email Synapsis